The City shall develop and maintain a branding and marketing strategy and materials to promote Haywardand maximize the effectiveness of the City’s communication materials and website.
![City Master Plans, Strategies, and Programs (MPSP) City Master Plans, Strategies, and Programs (MPSP)](https://www.hayward2040generalplan.com/sites/default/files/MPSP_icon.png)
![City Services and Operations (CSO) City Services and Operations (CSO)](https://www.hayward2040generalplan.com/sites/default/files/CSO_icon.png)
The City's branding and marketing strategy was originally completed in 2016. Updates to this strategy and content are ongoing. In 2020, the City updated the Branding and Marketing Plan. For more information about this program, please contact the Economic Development Division at 510-583-5545.