ED-2 Branding and Marketing Program

The City shall develop and maintain a branding and marketing strategy and materials to promote Haywardand maximize the effectiveness of the City’s communication materials and website. 

Responsible Department(s):
City Manager
Supporting Department(s)/Partner(s):
California State University, East Bay, Chamber of Commerce, Development Services
Program Type(s):
City Master Plans, Strategies, and Programs (MPSP), City Services and Operations (CSO)
Implements These Policy(ies):
Funding Source(s):
General Fund, Grants
2014-2016, Ongoing

Program Status:
Not Started
In Progress

The City's branding and marketing strategy was originally completed in 2016.  Updates to this strategy and content are ongoing.  In 2020, the City updated the Branding and Marketing Plan.  For more information about this program, please contact the Economic Development Division at 510-583-5545.