The City shall develop and promote an international business program to expand and diversify the economic base of Hayward and to promote businesses that reflect the cultural diversity of the Hayward community.
The Tennyson Corridor is a strong representation of the cultural diversity of the Hayward community. Efforts to foster this unique business climate and support the many independently owned businesses included the creation of a micro-enterprise grant program that awarded $5,000 grants to small businesses that are minority-owned. City staff completed door-to-door canvasing and provided the grant materials in both English and Spanish in the hopes of attracting a significant amount of businesses from this area. $75,000 in funds were distributed in 2019. This program continued in 2020 with four additional Tennyson small businesses grantees. In December 2020, Economic Development and Community and Media Relations Division launched a pilot promotion entitled, "Together for Tennyson". This program included a website, interactive map and social media campaign to encourage patronage of corridor businesses. This program will be evaluated and may be replicated in other commercial corridors.