ED-6 Industrial Technology and Innovation Corridor Marketing Strategy

The City shall develop and maintain a branding and marketing strategy to promote economic investment and business and development opportunities within the Industrial Technology and Innovation Corridor.  

Responsible Department(s):
City Manager
Supporting Department(s)/Partner(s):
City Attorney, Development Services, Fire, Police, Public Works – Engineering and Transportation, Public Works – Utilities and Environmental Services
Program Type(s):
City Master Plans, Strategies, and Programs (MPSP)
Implements These Policy(ies):
Funding Source(s):
General Fund, Grants
2020-2040, Ongoing

Program Status:
Not Started
In Progress

With the publication of the Industrial Corridor Innovation and Technology Study in 2015, the City of Hayward identified the importance of maintaining and supporting the six major industry clusters that existed in our Industrial area.  New regulations that fostered and promoted the growth of these new technology clusters were needed to bring the zoning regulations in line with the needs of the changing market.  Following the adoption of new industrial zoning district regulations are adopted in Spring 2019, Economic Development staff developed and implemented a plan to promote the new regulations and increase awareness of development opportunities. In 2019 and 2020, this included personal engagement with owners of vacant land and buildings, industrial real estate brokers, industrial trade associations and developers.  These efforts, combined with strong industrial real estate market conditions, led to major redevelopment proposals including the former Gillig, Berkeley Farms and Conxtech sites on Clawiter. Work to market the industrial corridor will continue to be an ongoing task.